In order to select network tasks and submit your proposal to participate in a brand's campaign or partnership, you will need to sync your social media accounts. The syncing allows content and content metrics to be pulled in to be analyzed to improve their collaboration with influencers and to determine if their campaigns are running successfully.
However, sometimes an extra step to sync your accounts is required. This extra step, a requirement by Facebook and Instagram called an OAuth connection, is needed in order to pull in real-time content, stories, story insights, and audience data.
OAuth is an authentication protocol that allows brands the ability to have secure designated access without the need to share passwords. Rather than sharing passwords, authorization tokens are used to prove identity between the influencer and the brand.
Use the following steps in order to learn how to sync via OAuth:
Create an Instagram Business or Creator Account
The first step is to create an Instagram Business Account. Not only will this be used for the OAuth Connection but also, according to Instagram, a great way to get insights about your stories, posts, and followers.
Step 1 Log in to your Instagram account on a mobile device.
Creating an Instagram Business or Creator Account cannot be completed on a desktop computer and only a mobile device.
Step 2 Click the profile icon on the bottom right.
Step 3 Click the Edit Profile button.
Step 4 Click the Switch to Professional Account link.
Step 5 Choose 'Which Best Describes You?', a Creator or Business account. Both options will be accepted on the Live URL platform.
Step 6 Choose a category that best describes what you do and click Next.
Step 7 Review your Contact Info or choose Don't use my contact info.
Step 8 Click Go to Profile >, to view your business Instagram account.
Once you have converted your Instagram account into a business or Creator account, you will need to sync it with your Facebook business page, in order to sync your accounts via OAuth.
How to Create a Facebook Business Page
A Facebook profile is a personal account that can be used to connect with friends, etc. However, creating a Facebook page allows you to have access to more tools and the ability to reach a wider audience.
Facebook business pages can only be created within an existing Facebook account.
Step 1 Log in to your Facebook account and click the menu icon on the bottom right.
Step 2 Click Pages.
Step 3 Click the + Create button.
Step 4 Click Get Started.
Step 5 Select the category that best describes the Page you want to create.
Step 6 Name your Page.
Step 7 Add the link to your website or click the box for I don't have a website, then click Next.
Step 8 Add a Cover Photo and Profile Picture for your page, then click Next.
Step 9 Admire your new Facebook Business Page.
How to Connect an IG Business or Creator Account to a FB Business Page
Once you have both a Facebook business page and an Instagram business or Creator account, you are able to connect them together in order to sync via OAuth on the Live URL.
Your instagram can only be connected to one Facebook page/account at a time. Please log out of all social accounts before linking your accounts together to prevent automatic syncing with the wrong account.
How to Connect via Instagram
Step 1 Login to your Instagram account and click Edit Profile.
Step 2 Under Public Business Information, select Page.
Step 3 Click Login to Facebook and click Continue on the popup.
Step 4 Click Open and select the Facebook with the created Facebook business page.
Step 5 Click Continue as (Facebook account) to allow Instagram to access your Facebook account.
Step 6 Congrats! You are now connected or if you have multiple pages, select the correct Facebook business page to connect to and click done.
How to Connect via Facebook
Step 1 Log in to your Facebook account, click the menu icon, and select your Facebook Business Page.
Step 2 Click the settings icon on the top right corner of your Facebook Business Page.
Step 3 Select Instagram and on the next page, click the Connect Account button.
Step 4 Enter your Instagram Business or Creator Account login information and click the Log In button.
Step 5 Confirm your Instagram Account is Connected.
How to Sync Via OAuth on the Live URL
Once your Instagram business or creator account and Facebook business page are connected, then you are able to sync via OAuth on your Live URL. Without an OAuth connection, a required Instagram connection cannot be completed and the proposal can't be submitted. If you have already submitted a proposal, then please refer to the article How to Reconnect Your Instagram with the OAuth Connection.
It is important to be logged into the Facebook business page your Instagram business account is connected to. If you are not logged into a Facebook page on your device, then you will be redirected to Facebook in order to do so.
Make sure any ad blockers are turned off for these steps.
Step 1 Click your Live URL link.
Step 2 Once you reach Step 4. Social Networks, click on Connect for Instagram.
Step 3 Click on Connect.
Step 4 If your Instagram creator/business account is not yet connected to a Facebook page, then follow the Before you begin steps and click continue.
Step 5 Click on Continue as... or Log in to another account if you are not logged in to the correct Facebook page on your device.
If you are not already logged into your Facebook page on your device you will be directed to Facebook in order to do so.
Make sure that you are logged into the Facebook business page that your Instagram business or creator account is linked to as it will be required in order to complete the connection
Step 6 Click Select to connect the Instagram account that you will be delivering your posts with.
Step 7 If successfully connected you will see a Connected tag along with your Username for Instagram.
If you are directed to a "Whoops!" page, then this indicates that you are attempting to connect with a Facebook profile. To connect you will need a Facebook business page and your Instagram creator/business account must be linked to that page. please follow steps 1 through 3 in order to proceed via the OAuth connection.