Once you've created your Brand and added influencers to GRIN then you're ready to start designing your Campaigns. Depending on how you look, Campaigns are influencer briefs and the location to tracking the success of your collaborations.
Campaigns are set up to keep your collaborations organized and trackable. Everything from content, product fulfillment, and reporting is kept in one place in order to seamlessly manage high-level and individual progress.
When setting up a Campaign, it is important to review each step below to establish how you would like to manage your influencer collaborations:
Creating your Campaign
You are easily able to create multiple campaigns each tailored to the type of collaborations you would like your influencers to partake. Influencers can also be placed in multiple campaigns to contribute to different collaborations, separated within their unique Live URL.
Step 1 Click the Program icon and select Campaigns.
Step 2 Click the + Create button in the upper right-hand corner to start creating your Campaign.
Step 1. Campaign Settings
Under Brand Settings, you are able to adjust the internal settings visible only to the users of the GRIN account.
If you have multiple Brands, select the Brand where you want to draw product from and base your affiliate links and discount codes off of. Enter an Internal Campaign Title to differentiate between other campaigns.
Set the Campaign Dates as Scheduled or Ongoing, if scheduled you have control over how long content can be pulled into the campaign and until how long you will accept proposals. Campaigns will not be visible to influencers outside of the proposal dates.
Establish if you would like your influencers to submit more than one proposal. This is ideal if you would like to run a long-term campaign and offer the option to send more product.
Once you have set up your campaign and reviewed it using the Live URL Preview, allow your infleuncers to view the campaign by selecting Yes for 'Visible to Infleuncers?'
Step 2. Live URL Settings
Under Live URL Settings, you are able to customize what is visible to your influencers. Create a campaign title and short description. However, if you have influencers in multiple campaigns then add a differentiating title or a campaign preview.
Provide a longer description, under Campaign Overview Description, of what you would like your influencers to accomplish and why you want them to participate in your collaboration.
Customize the Header text within the Live URL visible to your infleuncers by changing the default sections to headers of your choice.
Step 3. Notification Preferences
Send automatic responses to your influencers when you have accepted or declined their proposal. Insert pre-made templates and email variables to ensure your emails are personalized to each influencer.
Or if you prefer, send manual emails to accept or decline your Influencers proposals once you have set up your campaign.
Step 4. Compensation
Within 'Step 4. Compensation', you can begin setting up the compensation you are going to offer your influencers. You have the option to choose Payment, Commission, and/or Product as compensation methods.
Provide a brief description of the compensation that will be offered and how it will be sent to them.
If you selected "Payment" as a compensation method, enter a Payment Compensation Overview describing how and when your influencers will receive payment. You also have the option to allow your influencers to propose their own price as well as options to negotiate after the proposal has been submitted.
GRIN offers the ability to pay through the GRIN platform, funds will need to be added to your account, and your infleuncers will need to submit Payout forms (Paypal & tax form) in order to receive payment through GRIN.
For Payment Method, selecting Online Payments simply indicates that the payments will be sent through GRIN directly. The Other option indicates that your influencer payments will be sent outside of the platform.
If you selected "Commission" as a compensation method, then enter a Commission Compensation Overview, select a Discount Group and/or an Affiliate link group, and select how the commission will be paid, either via GRIN or Other.
In order to assign a discount code or an affiliate link to a campaign, you will first need to create the groups within your brand. These groups hold all the criteria for the links that will be assigned in your campaign such as the commission rate, the discount applied, the pattern the links will be generated in, and more.
If you selected "Product" as a compensation method, then enter a Product Compensation Overview and click Next to proceed to product selection.
Step 5. Select Products
Within Step 5. Select Products, you have the option to customize the heading seen within the Live URL, otherwise, the default heading is Products. Provide a product description or if your influencers are limited with what they are able to select.
You also have the option to customize an Out of Stock message and the request to make sure their shipping information is correct and up to date.
Next, select whether you would like your influencers to choose their own products and if you would like to show product prices.
You also have the option to limit how many products your influencers are able to choose or limit based on a max product price. If a limit is added to restrict based on total number of products, then the option to restrict by collection will appear.
You also have the option to have your influencers choose products directly from your website. Once products have been chosen, they will copy and paste the checkout URL within the Live Site and the chosen products will be displayed to be submitted with the proposal.
Lastly, click Add Products to add in your products to be available within the Live Site.
In order to add products as compensation, you will first need to import or create products within your brand.
Step 6. Tasks
Within Step 6. Tasks, enter a customized task title or leave empty to default to Review Tasks. The task description is the perfect place to let your influencers know what you expect from them, as well as, what you would like your influencers to do in exchange for the compensation you will provide them.
Under "Creator Tasks", click on New Task and begin to add in the tasks you would like your influencers to complete for their campaign collaboration.
Next, select whether you would like your influencers to be able to upload files. It's recommended to allow this option if you would like your influencers to upload files of their content for approval before posting on their social accounts.
Lastly, influencers are required to sync their social networks via an OAuth connection. The OAuth connection is an authentication protocol that allows brands the ability to have secure designated access without the need to share passwords. Rather than sharing passwords, authorization tokens are used to prove identity between the influencer and the brand. During the connection process, the user grants access to read their stories, story insights, and their audience data.
You have the option once you're more familiar with the process to customize how to inform your influencers of this required connection process.
Step 7. Tracking
Tracking hashtags and/or mentions are needed in order for GRIN to locate and pull in influencer content. Once an influencer is synced via OAuth, GRIN will know where to search for content and when the tracking mentions and/or hashtags are used to know which content to pull in.
Enter a tracking description to inform your influencers of the importance of using the exact tracking hashtags provided.
The Content Tracking Tags will be the hashtags and mentions used to pull in the content for your campaign. The Extra Tags are additional mentions and hashtags you would like your influencers to include, but will not be used to pull content.
It is recommended to add campaign specific hashtags/mentions within Content Tracking Tags and your brand hashtag/mention on the extra tags section to use across all campaigns.
Under Revenue Tracking, you will have the option to add in a discount code group and/or an affiliate link group for tracking purposes only. If you had chosen commission, then revenue will be tracked automatically without the need for choosing a revenue tracking options.
You also have the option to allow your influencers to view their affiliate link and/or discount code within the Live Site or not. If the influencers are not allowed to view their link and code on the Live URL you are able to instead send an email including their code/link variable.
Step 8. Other Information
Under Step 8. Other Information, you have the option to request additional information that is not available within the other steps of the campaign setup. Additional fields, such as gender, exercise preference, etc. can be created within Custom Properties and included on the Live Site.
Customize the title and description of the Other Information section to be in line with the theme of what you are requesting from your influencers.
Step 9. Brand Assets
Under Step 9. Brand Assets, import files to assist your influencers to know how to style their posts that is in line with your brand's image. Customize the title and description and include details on why your influencers should consult these documents.
Step 10. Content Rights
Within Step 10. Content Rights, select the content rights you would like to include or enter your own custom rights, and save your campaign.