Once you've created your Brand and added influencers to GRIN then you're ready to start designing your Campaigns. Depending on how you look, Campaigns are influencer briefs and the location to tracking the success of your collaborations.
Campaigns are set up to keep your collaborations organized and trackable. Everything from content, product fulfillment, and reporting is kept in one place in order to seamlessly manage high-level and individual progress.
When setting up a Campaign, it is important to review each step below to establish how you would like to manage your influencer collaborations:
Creating your Campaign
You are easily able to create multiple campaigns each tailored to the type of collaborations you would like your influencers to partake. Influencers can also be placed in multiple campaigns to contribute to different collaborations, separated within their unique Live URL.
Step 1 Click the Program icon and select Campaigns.
Step 2 Click the + Create button in the upper right-hand corner to start creating your Campaign.
Step 1. Campaign Settings
Under Brand Settings, you are able to adjust the internal settings visible only to the users of the GRIN account.
If you have multiple Brands, select the Brand where you want to draw product from and base your affiliate links and discount codes off of. Enter an Internal Campaign Title to differentiate between other campaigns.
Set the Campaign Dates as Scheduled or Ongoing, if scheduled you have control over how long content can be pulled into the campaign and until how long you will accept proposals. Campaigns will not be visible to influencers outside of the proposal dates.
Establish if you would like your influencers to submit more than one proposal. This is ideal if you would like to run a long-term campaign and offer the option to send more product.
Once you have set up your campaign and reviewed it using the Live URL Preview, allow your infleuncers to view the campaign by selecting Yes for 'Visible to Infleuncers?'
Step 2. Live URL Settings
Under Live URL Settings, you are able to customize what is visible to your infleuncers. Create a campaign title and short description. However, if you have infleuncers in multiple campaigns then add a differentiating title or a campaign preview.
Provide a longer description, under Campaign Overview Description, of what you would like your infleuncers to accomplish and why you want them to participate in your collaboration.
Customize the Header text within the Live URL visible to your infleuncers by changing the default sections to headers of your choice.
Step 3. Notification Preferences
Send automatic responses to your infleuncers when you have accepted or declined their proposal. Insert pre-made templates and email variables to ensure your emails are personalized to each influencer.
Or if you prefer, send manual emails to accept or decline your Infleuncers proposals once you have set up your campaign.
Step 4. Compensation
Within 'Step 4. Compensation', you can begin setting up the compensation you are going to offer your infleuncers. You have the option to choose Payment, Commission, and/or Product as compensation methods.
Provide a brief Compensation Description of the compensation that will be offered your infleuncers and how it will be sent to them.
If you selected "Payment" as a compensation method, enter a Payment Compensation Overview describing how and when your infleuncers will receive payment. You also have the option to allow your infleuncers to propose their own price as well as options to negotiate after the proposal has been submitted.
GRIN offers the ability to pay through the GRIN platform, funds will need to be added to your account, and your infleuncers will need to submit Payout forms (Paypal & tax form) in order to receive payment through GRIN.
For Payment Method, selecting Online Payments simply indicates that the payments will be sent through GRIN directly. The Other option indicates that the influencer payments will be sent outside of the platform.
If you selected "Commission" as a compensation method, then enter a Commission Compensation Overview, Select a Discount Group and/or an Affiliate Link Group, and select How Will Commission Be Paid.
In order to assign a discount code or affiliate link group to a campaign, you will first need to create the groups within your brand. These groups hold all the criteria for the links that will be assigned in that particular campaign such as the commission rate, the discount applied, the pattern the links will be generated in, and more. To learn how to create groups click on the Discounts or Affiliate Links.
If you selected "Product" as a compensation method, then enter a Product Compensation Overview and click Next to proceed to product selection.
Step 5. Select Products
Begin by entering a Products Title, Products Description, Out of Stock Message, and Shipping Information Description.
Next, select whether to Allow Product Selections, Show Prices for the products, enter the Max Number Products that can be selected, enter the Max Product Price, and select whether you want to Restrict Products By Collections.
Lastly, for "Step 5. Product Selection", click on Add Products to add the products that can be selected.
In order to add products as compensation, you will first need to import or create products within your brand.
Step 6. Tasks
Begin by entering a Task Title which will be the name of this section on the proposal' form, and a Tasks Description.
In the "Creator Tasks" section, click on New Task.
For the task select a Network, select a Media Type, enter a Task Name, select if it is a Required Task, enter Influencer Requirements for the task, and click Save Task.
Make sure to select the correct media type for your Instagram tasks. If Photo/Video Posts is selected as the Media Type for an Instagram story task, then we cannot pull in the stories.
If you have created an Instagram Story task keep in mind that the OAuth connection is required in order to pull in stories and metrics.
The OAuth connection is an authentication protocol that allows brands the ability to have secure designated access without the need to share passwords. Rather than sharing passwords, authorization tokens are used to prove identity between the influencer and the brand. During the connection process, the user grants access to read their stories, story insights, and their audience data.
Next, select whether to Allow Influencers to Upload Files and then enter a Connect Networks Description.
Step 7. Tracking
Enter a Tracking Description, enter your Content Tracking Tags, and enter any Extra Tags.
The Content Tracking Tags will be the hashtags and mentions used to pull in the content for your campaign. The Extra Tags are additional mentions and hashtags you would like your influencers to include, but will not be used to pull content.
Step 8. Other Information
Select additional form fields to be added to your influencer's proposal.
If there is additional information that you would like to collect you can always create custom properties that can be added on to a proposal as additional form fields.
Step 9. Brand Assets
You can add supporting assets that will be useful for the influencer in creating their content.
Step 10. Content Rights
Select your Content Right or enter your own Custom Rights and click Save Campaign.
You can preview you the campaign proposal form by clicking on Live URL Preview in the upper right-hand corner