Glossary of Useful Terms

A list of useful terms and their definitions to assist you as you learn more about GRIN.

Affiliate Links: Unique links that can be created and assigned to influencers to share with their followers in their sponsored posts about your brand. When an influencer’s followers click on the link, it will redirect to a specific destination (e.g., your website or a specific product page) so they can purchase your product. Affiliate links can be used to track conversions and pay commissions to influencers. 

Applications: These are inbound requests from influencers who are reaching out to you to join a campaign or work with you, typically from a Landing Page. 

Audience Report: A detailed report of the demographics and statistics of an influencer’s audience. Keep in mind that an influencers follower count is in constant fluctuation so keeping this report up to date, all the time, is difficult. However, we understand the importance of relevant data so these reports are updated every 30-days.

Blacklist: To stop an Influencer from appearing in your searches. Influencers are typically blacklisted when they are not interested in collaborating or you’ve decided that they are not a fit for your brand and you do not want to work with them. 

Campaign Reporting: The reporting section of your campaign workroom allows you to see your budget, spend, revenue, and other useful reporting statistics and KPIs for your campaigns. This eliminates the inconvenience of having to track all of this data in excel sheets.

Campaign: A way to organize the content that is being produced for you by influencers. You are able to monitor the progress of your influencers through the "Workroom" of your campaigns. In the "Workroom" you are able to review your influencer's proposals, shipping fulfillment, progress, content, reporting, and payments.

Content: The deliverables (i.e., social media photos and/or videos) that your influencers created for your brand or campaigns.

Discount Code: A code assigned to an influencer that he/she can give to their followers when posting about your brand. The discount options can be a percentage, fixed amount, or free shipping. Discount codes help you track revenue in your reporting because they are tied to specific influencers. To create discount codes, you must first connect your Shopify store to Grin. 

Dynamic Variables: Variables that pull in specific information from an influencer's profile, within Grin, and inserts it into an email. It works great for emails sent to multiple contacts at once and it will pull in each influencer’s individual information for that variable and insert it into the message.

For instance, if the variable "[first_name]" is added into an email, it will pull in the influencer's first name. You can use dynamic variables in an email’s subject line, in the email body, and other places in Grin including discount codes and affiliate links.

E-commerce Integration: Integrate your eCommerce store to your GRIN account to make it easy to import products and track your inventory for your campaigns.

Engagement Rates: The average percentage of the influencer’s followers that are engaging with their content.

Filter: A specific attribute that you can use to refine the search results when recruiting for influencers to work with based on your outreach criteria (e.g., gender, engagement rate, follower count, interests, etc.). You can filter for information that is specific to the influencer’s profile and/or the audience of the influencer.

Fulfillment: Within GRIN, you have the ability to track the fulfillment process of your products. You can manually enter information when a package has been sent to an influencer. Or, if you have Shopify, you can track the fulfillment with that account from when the order was made to when the package was delivered.

Impressions: The number of times content is displayed. We use the following equation to calculate impressions for reporting.

Influencer Alerts: These are used when you need to notify a high volume of influencers (500+) about something pertaining to your campaign or brand. These can be either text or email alerts.

Influencer Owner: This is the user on your account that is the manager for an influencer or a group of influencers.

Influencer Profile: This feature is available when you click to "Manage" your influencer. The profile shows you information that is specific to an individual influencer such as contact information, shipping address, networks, Live URLs, Campaigns, and recent activity. You can also send emails, create tasks and add notes all within the Influencer’s profile.

Influencer: An individual or group who have established credibility and a large audience. They are able to create strong engagement with their audience through their content and have a significant effect on their audience's purchase decisions.

Within Grin, “Influencers” differ from “Prospects” in that they are individuals that you are currently working with for campaigns, whereas Prospects are individuals you might still be in talks with or are negotiating with. “Influencers” count towards your CRM capacity.

Influential Customers: This section of Grin displays the most recent 50K purchases from your website, so you can easily add people to your prospects list that you might want to reach out to and work with. We will display customers that fall within your “Influencer Thresholds”, which can be adjusted under “Recruitment Settings” within the Brands section of Grin. 

Interests: Used in the Search feature to narrow down the type of influencers you want to work with based on what the influencer’s interests are (e.g., music, makeup, etc.).

Landing Page: A page used to field inbound requests from influencers hoping to work with you. The landing page will collect applications for you so you can easily vet potential influencers to work with.

Live URL: The unique domain available for each influencer to use to access their campaign details. Use the Live URL when reaching out to influencers to join your campaigns.

Lookalikes: Other Influencers that post similar content as the influencer you’re searching for. You can search for “lookalikes” of influencers that you know are doing really well for your brand. 

Media Library: The section within the “Content” tab where you can save content for future use. This is a useful tool when you have a large amount of content coming in from your influencers. It allows you to save content you like, as it comes in so that it is not lost.

Social Links: These or the social media links that influencers have added to their Instagram bio (May not be the influencer's network).

Partnerships: A partnership is similar to a campaign, but a partnership is tied to a single influencer and designed to make longterm promotions as flexible as possible. 

Properties: Unique pieces of information about your influencer that are important to your program. These can include the influencer’s first name, last name, handle, etc. Properties are also used to carry over the information from your CSV when importing influencers into Grin.

Any properties you would like to gather and track beyond our defaults can be created and customized by you as a “Custom Property”.

Proposals: A suggested means of compensation (money or product) made by you or the influencer that will be negotiated and agreed upon before a campaign.

Proposal Note: Influencers have the option to leave a note when they’re submitting their campaign proposal. You will have the option to review any notes in the “Proposals” section of the campaign workroom before accepting or declining a proposal. This is how influencers can negotiate with you or communicate any other important information concerning the campaign. 

Prospect: A contact in Grin that you are not yet working with, but would like to recruit and work with. You can add prospects from the Influencer Search, Chrome extension, CSV import, Landing Pages, or create them manually. Prospects can be added to email sequences for outreach. Once a prospect has been added to a campaign and you’ve accepted their proposal, they will automatically be promoted to an “Influencer” contact. 

You can also organize your prospects by different relationship stages (Needs Outreach, In Talks).

Reach: The sum of the influencer's followers across all their social media networks.

Relationship Stages: The various phases in your influencer relationship (e.g., Needs Outreach, In Talks, Influencer, etc.). You can use the Relationship Stages as a method of keeping track of the relationship progress that your brand has made with an influencer(s). Relationship Stages can be customized to match your unique workflow.

Sequence: A series of emails that are automatically sent out to influencers based on a schedule until they take a specific action or the series ends. For example, you can build an email sequence for “Initial Outreach” which might include an automated follow-up email if they have not responded within 3 days.

Shopify: An e-commerce store that integrates with Grin. Connect your Shopify store to your GRIN account to import products, track inventory, create Shopify orders to send products to influencers, enable affiliate tracking, and more.  

Shopify Order: Create a Shopify order for your influencers once they have accepted your proposal in the fulfillment section of your workroom. This creates an order in Shopify and it will get tagged as Grin with a discount of 100% applied. A “Draft Order” is one that needs to be approved and would show up in your Shopify account under Order Drafts. 

Social Listening: The section in Grin located in the “Recruit” tab that allows you to see user-generated content and discover influencers who are posting about your brand. This way you can easily add those individuals as prospects and reach out to them. All of the relevant setup information (adding tags you want to follow) can be found within the Brands section of Grin. 

Tag: An identifier, one or two words, that you can add to a contact (influencer or prospect) in order to distinguish them from other contacts within GRIN. Tags are an easy way to sort your list of influencers/prospects into groups based on their interests, tiers, or other special attributes that set them apart. Using tags gives you the ability to filter down your list of contacts and find groups of influencers you want to work with for a specific campaign, for example.

Teams: A group of users that you can put together in your Account Settings to make a "Team". A team can manage a group of influencers or a certain campaign.

Template: An email that has been precomposed and saved so that it can be reused. Creating templates saves you time when you regularly send the same email or type of email to prospects and influencers. You can access and create templates in the Mail section of Grin. 

User: A person with a login to Grin. You can invite others to become a user and be able to manage and utilize the Grin platform. You can assign different users to manage specific influencers or campaigns.



Article is closed for comments.