Use the following guide to learn how to setup your brand. Setting up a brand is essential in order to create campaigns, import products, create affiliate link groups, connecting your eCommerce store, etc.
Step 1 Click Brands within the navigation bar.
Step 2 Click + New Brand located on the top right-hand side of the page.
You can create multiple pages if you are working with multiple brands. Each brand can be linked to the associated brand website and social media networks.
Step 3 In 'Step 1. Brand Identity', set up your brand's basics, such as the brand name, description, and cover photo.
Step 4 In 'Step 2. Currency', select the type of currency that your eCommerce store is set in.
Step 5 In 'Step 3. Ecommerce Account', connect your eCommerce store.
NoteMake sure to adjust your security settings as you will be directed to your eCommerce store to log in during this process.
Step 6 In 'Step 4. Social Accounts', click Connect New Account and then click Add, underneath Instagram.
Make sure to be logged into the Facebook page that your brand's Instagram account is linked to during this process. If you are not logged in, then you will be directed to a Facebook login page.
If there are multiple Instagram business accounts connected to your Facebook page you will see a list to select from. More than one Instagram account can be connected, as well.
Step 7 In 'Step 5. Social Listening', and under 'Mention Tracking', enable the mention tracking for the IG accounts connected.
Step 8 In the same step, click Manage Hashtags, under the Hashtag Tracking section. This is to set up the hashtags that you would like to track, along with the mentions.
Step 9 In 'Step 6. Recruitment Settings', you can set up certain requirements for the content & influencers to be picked up such as reach & engagement rate.
Products added to a brand can be made available as compensation in a campaign. Once products are uploaded to a brand, you can adjust the internal product cost, shipping cost, MSRP, and track inventory. Tracking the product cost will help with obtaining accurate ROI reporting when running your campaigns.
Within Brands, you also have the ability to create affiliate links and discount code groups, which can be assigned to a campaign. Once assigned to campaigns, discount codes and links can be uniquely generated for your influencers. Assigning codes and/or links gives you a better view of how many conversions an influencer has, resulting in commissions and provides an accurate view of your campaigns' overall revenue.