In order to create effective influencer marketing campaigns, begin by outreaching to influencers that would be an ideal match for your brand.
Influencers involved in your initial outreach should be moved to the Prospects tab under Contacts. Prospects are influencers that you would like to work with but have yet to agree to a collaboration.
Create an outreach sequence before the start of your influencer outreach process. Sequences allow you to send out initial emails with automated scheduled followups.
Step 1 Click on Contacts on the top menu bar and select Prospects.
Step 2 Select the influencers that you would like to reach out to for a potential collaboration.
Step 3 Click the blue checkmark in the top right-hand corner and select Add to Emails Sequence.
The initial outreach does not have to be a sequence. Emails can be sent from a template or composed from scratch. Simply follow steps 1-3 above, but instead select Send Email instead of Add to Emails Sequence.
Step 4 Once interest is received from influencers, add them to your campaign by selecting the influencer, clicking the blue checkmark in the top right-hand corner and select Add to Campaigns.
Step 5 Send the interested influencers their unique Live URL where they can submit a proposal, review campaign details, select products, etc.
Step 6 Click the blue checkmark in the top right-hand corner and promote the Prospect into an Influencer or within the influencer's profile update the contact type from Prospect to Influencer.
Step 7 Lastly, once an influencer has submitted a proposal you will be able to accept or decline it through the Proposals section of your campaign work room.