Step-by-Step Guide for Getting Started

Follow the steps below to successfully launch your influencer marketing campaigns.

Step 1: Recruit - Influencer Search

  • Use this tool to explore and narrow down to your ideal influencers.
  • Keywords, hashtags, handles, and locations are some of the keywords that can be used to filter.
  • For more details on Search, visit our support site here.

Step 2: Contacts - Prospects

  • Use this feature to organize potential influencers, otherwise known as prospects.
  • This feature can be organized based on your preferences, from influencer relationship stages to email metrics.
  • For more details on Prospects, visit our support site here:

Step 3: Mail

  • Use Mail to start the influencer recruitment process within Grin.
  • Email sequences can be created and sent automatically for followups.
  • Uniquely address influencers in email templates by adding variables, such as network username, Live URL, and discount code.
  • For more details on Mail, visit our support site here.

Step 4: Program - Campaigns

  • Organize all your campaign information in one place.
  • Influencers, via their unique Live URL, have the ability to view campaign requirements, select product, accept Terms and Conditions, etc.
  • GRIN provides metrics and related content associated with your campaign.
  • For more details on Campaigns, visit our support site here.

Step 5: Manage Campaign Proposals

  • Use this feature to manage influencer campaign proposals.
  • Once an influencer submits a proposal, you have the ability to accept/decline the proposals, manage products selected, view task requirements, etc.
  • For more details on Campaign Proposals, visit our support site here.

Step 6: Fulfillment

  • Create your influencers’ orders and track the fulfillment status.
  • Create an E-commerce order or draft directly in GRIN or export a CSV to coordinate with your fulfillment team.
  • Have complete visibility to influencer shipping details, shipment status, tracking number(s), etc.
  • For more details on Fulfillment, visit our support site here.

Step 7: Check for Content

  • Monitor influencer content and metrics using Progress, Content, and Reporting.
  • View the Progress of each influencer by latest content date, fulfillment, uploaded content, etc.
  • Content displays the current posts, stories, videos, and uploaded content posted by your influencers.
  • View your overall and influencer’s individual spend, revenue, IMV, etc. in Reporting.
  • For more information on checking for content, visit our support site here.
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