Influencer Search Filter Terms Glossary

Within Influencer Search, you have the ability to filter by both audience and influencer attributes.

Learn:

 

Influencer Filters

Social Links
These are the social media links that were found on the influencer's Instagram bio (May not be the influencer's network).
Location
Determined by analyzing location tags, language, captions of recent posts, and text in their profile bio. You can filter by one or multiple locations.
Language
We determine the language by analyzing captions from their recent posts.
Brand Affinity
Determine by analyzing posts for caption text, mentions, hashtags, and location tags. Best used if you want to view influencers who are interested in brands in your industry vertical.
Interests
Determined by analyzing posts for caption text, mentions, hashtags, and location tags. Find influencers with interests that relate to your brand.
Gender
Determined by analyzing profile photos, name, and text in profile bio and selfies in recent posts.
Age
Determined by analyzing profile photos and selfies in recent posts.
Bio Keywords
Identify influencers by keywords in their bio description.
Follower Count
Identify influencers by their number of followers.
Engagement Count
Average number of likes and comments in their most recent posts.
Engagement Rate
Average likes of their recent posts divided by their number of followers.
Properties
Account properties like influencers that have a contact email, public account, business account, and/or have sponsored posts.

 

Audience Filters

Location
Identify influencers by their audience locations. Determined by analyzing location tags, language, captions of recent posts, and text in profile bio.
Language
Select a percentage of the audience of a certain language.
Brand Affinity
Identify influencer by their audience's brand affinity. Determined by analyzing posts for caption text, mentions, hashtags, and location tags. You can add multiple brands and specify a minimum percentage for each brand.
Interests
Determined by analyzing posts for caption text, mentions, hashtags, and location tags. You can add several interests and specify a minimum percentage for each interest.
Gender
Select a specific gender and add a percentage of how much their audience should be composed of that gender.
Age
Filter by the percentage of an audience age range.
Ethnicity
Choose a percentage of the audience that should be a certain ethnicity. This is helpful if your product appeals to a particular ethnicity.
Lookalikes
Audience Lookalikes help you find influencers with a similar audience. If you have a lot of success with a particular influencer's audience, you can enter in their handle and find influencers with similar audience demographics.
Credibility
Refine search results with only influencers that have a level of audience credibility greater than the value inputted.

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