Influencer Search Filter Terms Glossary – Grin

Within Influencer Search, you have the ability to filter by both audience and influencer attributes.

Influencer Filters

Social Links: These are the social media links that were found on the influencer's Instagram bio (May not be the influencer's network).
Location: Determined by analyzing location tags, language, captions of recent posts, and text in their profile bio. You can filter by one or multiple locations.
Language: We determine the language by analyzing captions from their recent posts.
Brand Affinity: Determine by analyzing posts for caption text, mentions, hashtags, and location tags. Best used if you want to view influencers who are interested in brands in your industry vertical.
Interests: Determined by analyzing posts for caption text, mentions, hashtags, and location tags. Find influencers with interests that relate to your brand.
Gender: Determined by analyzing profile photos, name, and text in profile bio and selfies in recent posts.
Age: Determined by analyzing profile photos and selfies in recent posts.
Bio Keywords: Identify influencers by keywords in their bio description.
Follower Count: Identify influencers by their number of followers.
Engagement Count: Average number of likes and comments in their most recent posts.
Engagement Rate: Average likes of their recent posts divided by their number of followers.
Properties: Account properties like influencers that have a contact email, public account, business account, and/or have sponsored posts.

Location: Identify influencers by their audience locations. Determined by analyzing location tags, language, captions of recent posts, and text in profile bio.
Language: Select a percentage of the audience of a certain language.
Brand Affinity: Identify influencer by their audience's brand affinity. Determined by analyzing posts for caption text, mentions, hashtags, and location tags. You can add multiple brands and specify a minimum percentage for each brand.
Interests: Determined by analyzing posts for caption text, mentions, hashtags, and location tags. You can add several interests and specify a minimum percentage for each interest.
Gender: Select a specific gender and add a percentage of how much their audience should be composed of that gender.
Age: Filter by the percentage of an audience age range.
Ethnicity: Choose a percentage of the audience that should be a certain ethnicity. This is helpful if your product appeals to a particular ethnicity.
Lookalikes: Audience Lookalikes help you find influencers with a similar audience. If you have a lot of success with a particular influencer's audience, you can enter in their handle and find influencers with similar audience demographics.
Credibility: Refine search results with only influencers that have a level of audience credibility greater than the value inputted.