Within Influencer Search, you have the ability to filter by both audience and influencer attributes.
Learn:
Influencer Filters
- Social Links
- These are the social media links that were found on the influencer's Instagram bio (May not be the influencer's network).
- Location
- Determined by analyzing location tags, language, captions of recent posts, and text in their profile bio. You can filter by one or multiple locations.
- Language
- We determine the language by analyzing captions from their recent posts.
- Brand Affinity
- Determine by analyzing posts for caption text, mentions, hashtags, and location tags. Best used if you want to view influencers who are interested in brands in your industry vertical.
- Interests
- Determined by analyzing posts for caption text, mentions, hashtags, and location tags. Find influencers with interests that relate to your brand.
- Gender
- Determined by analyzing profile photos, name, and text in profile bio and selfies in recent posts.
- Age
- Determined by analyzing profile photos and selfies in recent posts.
- Bio Keywords
- Identify influencers by keywords in their bio description.
- Follower Count
- Identify influencers by their number of followers.
- Engagement Count
- Average number of likes and comments in their most recent posts.
- Engagement Rate
- Average likes of their recent posts divided by their number of followers.
- Properties
- Account properties like influencers that have a contact email, public account, business account, and/or have sponsored posts.
Audience Filters
- Location
- Identify influencers by their audience locations. Determined by analyzing location tags, language, captions of recent posts, and text in profile bio.
- Language
- Select a percentage of the audience of a certain language.
- Brand Affinity
- Identify influencer by their audience's brand affinity. Determined by analyzing posts for caption text, mentions, hashtags, and location tags. You can add multiple brands and specify a minimum percentage for each brand.
- Interests
- Determined by analyzing posts for caption text, mentions, hashtags, and location tags. You can add several interests and specify a minimum percentage for each interest.
- Gender
- Select a specific gender and add a percentage of how much their audience should be composed of that gender.
- Age
- Filter by the percentage of an audience age range.
- Ethnicity
- Choose a percentage of the audience that should be a certain ethnicity. This is helpful if your product appeals to a particular ethnicity.
- Lookalikes
- Audience Lookalikes help you find influencers with a similar audience. If you have a lot of success with a particular influencer's audience, you can enter in their handle and find influencers with similar audience demographics.
- Credibility
- Refine search results with only influencers that have a level of audience credibility greater than the value inputted.
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