TEMPLATE: Event Activation Campaign

Utilizing influencers to activate your events is a powerful way to drive people to take action before, during, or after the event. 
This template has been designed specifically for use within Grin and is meant to be used as a guideline template. If there are brand specific edits.

Step 1. Campaign Basics

  • Choose your brand from the drop-down menu.
Suggested campaign title: Attend [Event] Campaign.
  • Upload a campaign image. 

Step 2. Campaign Details

  • Campaign Overview = Enter a description of the campaign.
Campaign Overview Suggestion:
Hi there!

We're looking for influencers like yourself to attend [Event] - All Expenses Paid! {Transportation/food/drinks/whatever} will be provided- you just have to show up and have a good time!

Find out the details below!

  • Campaign Dates = Enter your designated timeline.
  • Recurring Proposals = Non Recurring.
  • Visible To Influencers = Yes.

Step 3. Compensation

  • Compensation Method = Select Payment, Product, Commission.
  • Need help setting a campaign budget? Click here.

Step 4. Tracking

  • Campaign #Tags and @Tags = Enter in the hashtags and handles you want to track.
  • Choose an affiliate link if you are going to use one to track revenue.

Step 5. Influencer Details

  • Add tasks to the campaign.
Task Suggestions:

Select Network = Instagram

Task Name = Attendance Announcement

Media Type = Photo

Required Task = Yes

Influencer Requirements = Post a photo of the event details and announce your attendance. Tag [Brand] and use #[Event Name].  

 

Select Network = Instagram

Task Name = Event Day Festivities

Media Type = Photo/Video

Required Task = Yes

Influencer Requirements = Take [X #] of images at the event and post on Instagram [Enter information on specific images that you are looking for]. [Brand] and use #[Event Name]. 

 

Select Network = Facebook

Task Name = Facebook Live Video

Media Type = Live Video

Required Task = Optional

Influencer Requirements = Go live on Facebook during the event for [X#] of minutes. [Brand] and use #[Event Name]. 

 

Step 6. Notifications

  • (Optional) Choose whether you want to send influencers a notification when their proposal has been accepted or denied.

Step 7. Supporting Assets

  • (Optional) Upload any images, videos, or designs for your influencer to use. Or include any brand guidelines for them to follow.

Step 8. Content Rights

  • Select the content rights or cut & paste your brand content rights.

Step 9. Customization

  • (Optional) Update the section titles that will appear in your influencers' Live URLs to match your brand voice.

Click Save to start adding influencers to your campaign!

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