An unboxing "Unboxing" is when brands send influencers a curated package of products. The influencer creates a video of the arrival and opening of the package while talking about what they received to their audience.
Step 1. Campaign Basics
- Choose your brand from the drop-down menu.
- Upload a campaign image.
Step 2. Campaign Details
- Campaign Overview = Enter a description of the campaign.
Hey there!
Who doesn't like getting packages in the mail??
My name is [Name] and I'm with [Brand]. We're running an Unboxing Campaign and are looking for influencers like you to participate! We'd like to send you a box of goodies and have you create and post a video of you opening it up and reacting to what's inside.
- Campaign Dates = Enter your designated timeline.
- Recurring Proposals = Non Recurring.
- Visible To Influencers = Yes.
Step 3. Compensation
- Compensation Method = Select Payment, Product, Commission.
- How to set-up a campaign budget.
Step 4. Tracking
- Campaign #Tags and @Tags = Enter in the hashtags and handles you want to track.
- Choose an affiliate link if you are going to use one to track revenue.
Step 5. Influencer Details
- Add tasks to the campaign.
Select Network = Instagram
Task Name = Unboxing on Instagram
Media Type = Video
Required Task = Mandatory
Influencer Requirements = Create a video that shows you getting the package and opening it up. Walk people through everything that you received showing enthusiasm as you unbox. Be sure to tag [Brand] and use #unboxing #[Brand]unboxing
Select Network = Facebook
Task Name = Facebook Unboxing
Media Type = Video
Required Task = Optional
Influencer Requirements = Share the video created for Instagram on Facebook and tag [Brand].
Select Network = YouTube
Task Name = YouTube Unboxing
Media Type = Video
Required Task = Optional
Influencer Requirements = Post your unboxing video on your YouTube Channel.
Step 6. Notifications
- (Optional) Choose whether you want to send influencers a notification when their proposal has been accepted or denied.
Step 7. Supporting Assets
- (Optional) Upload any images, videos, or designs for your influencer to use. Or include any brand guidelines for them to follow.
Step 8. Content Rights
- Select the content rights or cut & paste your brand content rights.
Step 9. Customization
- (Optional) Update the section titles that will appear in your influencers' Live URLs to match your brand voice.
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