Social Listening is used to track user-generated content and discover influencers who are posting about your brand, either by direct mention or via hashtag.
NoteSocial listening is currently only supported for Instagram.
Step 1 In the navigation bar, select Brands.
Step 2 Click the Edit Brand icon.
Step 3 Select "Step 4. Social Accounts", click Connect New Account.
Step 4 Click on Add underneath Instagram.
Step 5 Log into the Facebook page your IG page is linked to, if you're not already logged in your device.
Step 6 Click Connect under the page you would like to connect.
Step 7 Click "Step 5. Social Listening," under Mention Tracking, enable the tracking for the account handles you would like to track.
Step 8 In Hashtag Tracking, click Manage Hashtags to add the branded hashtags you would like searched for.
Add non-branded hashtags that relate to your brand to extend the reach of social listening and capture a wider influencer search.
- Only recognized hashtags can be tracked, you will receive an error message if it is not a recognized hashtag.
- You can add multiple hashtags per connected account.
- You can edit and remove hashtags.
Step 6 Click "Step 6. Recruitment Settings" to narrow down the posts that get pulled in by setting thresholds for your desired Total Reach, Engagement Rate, and if they Must have an Email.