A brand ambassador is someone who has tried your product or service and loves it. They are not typically paid but instead are provided a product to promote and share on their social media platforms.
A brand ambassador program is a series of campaigns that occur regularly with these same group of influencers. They are normally monthly campaigns where you send influencers new products to post about each month.
Benefits of an Ambassador Program.
- Your brand will be promoted regularly driving brand awareness.
- Products will be posted by trusted influencers who love your brand.
- Help influence sales through an increase in website traffic.
- Humanize your brand and give it more credibility.
Tips and tricks to running a good brand ambassador campaign.
Tip #1 Identify existing customers who love your brand and are excited about working with you.
Tip #2 Make sure you choose influencers that are a great fit for your brand and will represent your brand well.
If these influencers will constantly promote your products, you want to make sure that they are really passionate about your brand in order to achieve the most success.
Tip #3 Choose to have a campaign be recurring when setting up your ambassador program. This allows influencers to submit multiple proposals to the campaign.
Tip #4 Duplicate Campaigns to reuse the same brief material.
Tip #5 Take advantage of our SMS Alerts to notify your ambassadors when new information regarding the program is available.