TEMPLATE: Community Building Campaign – Grin

A community-building campaign is designed to build a network of micro-influencers with followings in your target market. They are meant to create long term relationships with influencers to create a steady stream of content.

This template has been designed specifically for use within Grin and is meant to be used as a guideline template. If there are brand specific edits.

Step 1. Campaign Basics

Choose your brand from the drop-down menu.

Suggested campaign title: Join the [Brand] Community.

Upload a campaign image.

Step 2. Campaign Details

Campaign Overview = Enter a description of the campaign.

Campaign Overview Suggestion:

Hey there!

My name is [Name] and I'm with [Brand].

looking for the best influencers to join our new [Brand] community and would like to extend an invitation to have you join! It's important to us that you also love [Brand] so that you can post on a regular timeline.

Take a look at the tasks below for details!

Campaign Dates = Enter your designated timeline.
Recurring Proposals = Non Recurring.
Visible To Influencers = Yes.

Step 3. Compensation

Compensation Method = Select Payment, Product, Commission.
How to set-up a campaign budget.

Step 4. Tracking

Campaign #Tags and @Tags = Enter in the hashtags and handles you want to track.
Choose an affiliate link if you are going to use one to track revenue.

Step 5. Influencer Details

Add tasks to the campaign.

Task Suggestions:

Select Network = Instagram

Task Name = IG Photo

Media Type = Photo

Required Task = Mandatory

Influencer Requirements = Post a photo on Instagram featuring your favorite product from [Brand]. Briefly share what you loved about it, tag [Brand] and #[Brand].

Instagram Photo Post (Mandatory): Post a photo on Instagram featuring your favorite product from {Brand}. Briefly tell why you love it, use #{Unique community hashtag}, and tag {Brand}.

Select Network = Instagram

Task Name = Weekly IG Posts

Media Type = Photo

Required Task = Mandatory

Influencer Requirements = Take photos of the product from different perspectives, tag [Brand], use appropriate hashtags. Post weekly for [X] weeks.

Select Network = Website

Task Name = Blog Post

Media Type = Blog

Required Task = Optional

Influencer Requirements = Write a blog post about your experience with [Brand], include appropriate links to products within the post.

Step 6. Notifications

(Optional) Choose whether you want to send influencers a notification when their proposal has been accepted or denied.

Step 7. Supporting Assets

(Optional) Upload any images, videos, or designs for your influencer to use. Or include any brand guidelines for them to follow.

Step 8. Content Rights

Select the content rights or cut & paste your brand content rights.

Step 9. Customization

(Optional) Update the section titles that will appear in your influencers' Live URLs to match your brand voice.

Click Save to start adding influencers to your campaign!

You can always click Influencer Preview to review what the campaign will look like to your influencer.

Comments