A community-building campaign is designed to build a network of micro-influencers with followings in your target market. They are meant to create long term relationships with influencers to create a steady stream of content.
Step 1. Campaign Basics
- Choose your brand from the drop-down menu.
- Upload a campaign image.
Step 2. Campaign Details
- Campaign Overview = Enter a description of the campaign.
Hey there!
My name is [Name] and I'm with [Brand].
looking for the best influencers to join our new [Brand] community and would like to extend an invitation to have you join! It's important to us that you also love [Brand] so that you can post on a regular timeline.
Take a look at the tasks below for details!
- Campaign Dates = Enter your designated timeline.
- Recurring Proposals = Non Recurring.
- Visible To Influencers = Yes.
Step 3. Compensation
- Compensation Method = Select Payment, Product, Commission.
- How to set-up a campaign budget.
Step 4. Tracking
- Campaign #Tags and @Tags = Enter in the hashtags and handles you want to track.
- Choose an affiliate link if you are going to use one to track revenue.
Step 5. Influencer Details
- Add tasks to the campaign.
Select Network = Instagram
Task Name = IG Photo
Media Type = Photo
Required Task = Mandatory
Influencer Requirements = Post a photo on Instagram featuring your favorite product from [Brand]. Briefly share what you loved about it, tag [Brand] and #[Brand].
- Instagram Photo Post (Mandatory): Post a photo on Instagram featuring your favorite product from {Brand}. Briefly tell why you love it, use #{Unique community hashtag}, and tag {Brand}.
Select Network = Instagram
Task Name = Weekly IG Posts
Media Type = Photo
Required Task = Mandatory
Influencer Requirements = Take photos of the product from different perspectives, tag [Brand], use appropriate hashtags. Post weekly for [X] weeks.
Select Network = Website
Task Name = Blog Post
Media Type = Blog
Required Task = Optional
Influencer Requirements = Write a blog post about your experience with [Brand], include appropriate links to products within the post.
Step 6. Notifications
- (Optional) Choose whether you want to send influencers a notification when their proposal has been accepted or denied.
Step 7. Supporting Assets
- (Optional) Upload any images, videos, or designs for your influencer to use. Or include any brand guidelines for them to follow.
Step 8. Content Rights
Select the content rights or cut & paste your brand content rights.Step 9. Customization
- (Optional) Update the section titles that will appear in your influencers' Live URLs to match your brand voice.
Click Save to start adding influencers to your campaign!
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