TEMPLATE: Branded Content Campaign

This template has been designed specifically for use within Grin and is meant to be used as a guideline template. If there are brand specific edits. 

Step 1. Campaign Basics

  • Choose your brand from the dropdown menu.
Suggested Campaign Title: Show Off Your [Brand Name or Product] Campaign
  • Upload a campaign image.

Step 2. Campaign Details

  • Campaign Overview = Enter a description of the campaign.
Campaign Overview Suggestion:
Hey there!
[Name] here with [Brand]. 

We are looking for influencers to show off their [Brand or Product] in action! We want YOU to create social media content that shows you [wearing/using] your new [Product].

Check out the details below!

  • Campaign Dates = Enter your designated timeline.
  • Recurring Proposals = Non Recurring.
  • Visible To Influencers = Yes.

Step 3. Compensation

  • Compensation Method = Select Payment, Product, Commission.
  • Need help setting a campaign budget? Click here.

Step 4. Tracking

  • Campaign #Tags and @Tags = Enter in the hashtags and handles you want to track.
  • Choose an affiliate link if you are going to use one to track revenue.

Step 5. Influencer Details

  • Add tasks to the campaign.

 

Task Suggestions:

Select Network = Instagram

Task Name = Instagram Video

Media Type =Video

Required Task = Required

Influencer Requirements = Create an Instagram video of you using your [Product] and tag [Brand] in your post. Mention where to buy [Product] and link it in your bio and use #[Hashtag].

 

Select Network = YouTube

Task Name = Tell Us About It

Media Type = Video

Required Task = Optional

Influencer Requirements = Upload a video you created where you have talked about [Brand] and touched on the following [X,Y,Z] points.

 

Select Network = Facebook

Task Name = Facebook Video

Media Type =Video

Required Task = Optional

Influencer Requirements = Post the video you created on Facebook or a picture of you using your[ Product], tag [Brand], and #[Hashtag] you'd like your influencers to use for your Branded Content Campaign}.

 

Select Network = Instagram

Task Name = Picture Time!

Media Type = Photo

Required Task = Optional

Influencer Requirements = Post a picture of you using your[ Product], tag [Brand], and #[Hashtag]

 

Step 6. Notifications

  • (Optional) Choose whether you want to send influencers a notification when their proposal has been accepted or denied.

Step 7. Supporting Assets

  • (Optional) Upload any images, videos, or designs for your influencer to use. Or include any brand guidelines for them to follow.

Step 8. Content Rights

  • Select the content rights or cut & paste your brand content rights.

Step 9. Customization

  • (Optional) Update the section titles that will appear in your influencers' Live URLs to match your brand voice.

Click Save to start adding influencers to your campaign! 

You can always click Influencer Preview to review what the campaign will look like to your influencer.

 

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