TEMPLATE: Influencer as Creator Campaign

This template has been designed specifically for use within Grin and is meant to be used as a guideline template. If there are brand specific edits. 

Step 1. Campaign Basics

  • Choose your brand from the drop-down menu.
Suggested campaign title: Content Creation for [Brand Name
  • Upload a campaign image.

Step 2. Campaign Details

  • Campaign Overview = Enter a description of the campaign.
Campaign Overview Suggestion:
Hey there!

[Name] here with [Brand].

We like your style and would like to see your creativity and [Brand] team up! YOU would have creative control to curate the content that will go on OUR [Social Media Platform] page!

Check out the details below!

 

  • Campaign Dates = Enter your designated timeline.
  • Recurring Proposals = Non Recurring.
  • Visible To Influencers = Yes.

Step 3. Compensation

Step 4. Tracking

  • Campaign #Tags and @Tags = Enter in the hashtags and handles you want to track.
  • Choose an affiliate link if you are going to use one to track revenue.

Step 5. Influencer Details

  • Add tasks to the campaign.

 

Task Suggestions:

 

Select Network = Instagram

Task Name = Take a Picture

Media Type = Photo

Required Task = Mandatory

Influencer Requirements = Post a photo on Instagram showing us your perspective of [Brand]. Tag [Brand] and include #checkitout.

 

Select Network = Twitter

Task Name = Tweet All About It!

Media Type = Tweet

Required Task = Optional

Influencer Requirements = Post the image from the Instagram post on twitter and tag [Brand].

 

Select Network = YouTube

Task Name = Show Us!

Media Type = Video

Required Task = Optional

Influencer Requirements = Create and post a video on your YouTube channel that shares your perspective on [Brand].

 

Select Network = Facebook

Task Name = Facebook Post

Media Type = Photo or Video

Required Task = Optional 

Influencer Requirements = Post your photo or video featuring your perspective on [Brand] and tag [Brand].

 

Step 6. Notifications

  • (Optional) Choose whether you want to send influencers a notification when their proposal has been accepted or denied.

Step 7. Supporting Assets

  • (Optional) Upload any images, videos, or designs for your influencer to use. Or include any brand guidelines for them to follow.

Step 8. Content Rights

  • Select the content rights or cut & paste your brand content rights.

Step 9. Customization

  • (Optional) Update the section titles that will appear in your influencers' Live URLs to match your brand voice.

Click Save to start adding influencers to your campaign!

 

You can always click Influencer Preview to review what the campaign will look like to your influencer.

 

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