TEMPLATE: Giveaway Campaign

This template has been designed specifically for use within Grin and is meant to be used as a guideline template. If there are brand specific edits.

Step 1. Campaign Basics

  • Choose your brand from the drop-down menu.
Suggested campaign title: [Brand Name] [Product|Service|Experience] Giveaway Campaign.
  • Upload a campaign image. 

Step 2. Campaign Details

  • Campaign Overview = Enter a description of the campaign.
Campaign Overview Suggestion:
Hey there!

We are excited to announce a giveaway of [Product|Service|Experience] and think that you would be the perfect fit for building excitement around this exciting giveaway. We'd like to invite you to announce the giveaway on your social accounts and later announce the winner. The giveaway will run from [Start Date] to [End Date].

Here are the details:

People can enter by [Enter how to enter the giveaway: liking a post, tagging a friend in a comment, etc.] The winner will be chosen [Enter how you're picking a winner: random draw, most likes, etc]

Looking forward to working with you to get this rolling!

 

  • Campaign Dates = Enter your designated timeline.
  • Recurring Proposals = Non Recurring.
  • Visible To Influencers = Yes.

Step 3. Compensation

Step 4. Tracking

  • Campaign #Tags and @Tags = Enter in the hashtags and handles you want to track.
  •  Choose an affiliate link if you are going to use one to track revenue.

Step 5. Influencer Details

  • Add tasks to the campaign.

 

Task Suggestions:

 

Select Network = Instagram

Task Name = Giveaway Announcement

Media Type = Photo/Video

Required Task = Mandatory

Influencer Requirements = The photo must show you with the product and the post must contain the giveaway details including timeline, instructions on how to enter, and hashtags to use. Tag [Brand] and use #[Brand]giveaway.

 

Select Network = Twitter 

Task Name = Giveaway Announcement

Media Type = Tweet

Required Task = Optional

Influencer Requirements = Tweet the giveaway announcement, include information on what will be given, dates and relevant hashtags.

 

Select Network = Facebook

Task Name = Giveaway Announcement

Media Type = Post

Required Task = Optional

Influencer Requirements = Share your Instagram announcement post and tag [Brand], use #[Brand]giveway.

 

Select Network = Instagram

Task Name = Winner Video Post

Media Type = Video

Required Task = Mandatory

Influencer Requirements = Create a video announcing the winner of the giveaway and tag [Brand], using the hashtags #[Brand]giveaway, #giveawaywinner, #winner.

 

 

Step 6. Notifications

  • (Optional) Choose whether you want to send influencers a notification when their proposal has been accepted or denied.

Step 7. Supporting Assets

  • (Optional) Upload any images, videos, or designs for your influencer to use. Or include any brand guidelines for them to follow.

Step 8. Content Rights

  • Select the content rights or cut & paste your brand content rights.

Step 9. Customization

  • (Optional) Update the section titles that will appear in your influencers' Live URLs to match your brand voice.

Click Save to start adding influencers to your campaign!

 

You can always click Influencer Preview to review what the campaign will look like to your influencer.

 

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