TEMPLATE: Influencer Takeover Campaign

This template has been designed specifically for use within Grin and is meant to be used as a guideline template. 

Step 1. Campaign Basics

  • Choose your brand from the drop-down menu.
  • Suggested campaign title: [Brand Name] Instagram Takeover Campaign.
  • Upload a campaign image. 

Step 2. Campaign Details

  • Campaign Overview = Enter a description of the campaign.
Campaign Overview Suggestion:

Hey!

I'm {Name} with {Brand}.

I checked out your Instagram page and wanted to personally invite you to takeover our Instagram page for {time period}. We'll give you a temporary password and let you post for us!

Details are below if you're interested!

Enter your audience information (gender, age, and location).

Choose a date range for when you're accepting proposals and a date range for when you'd like your influencers to post their content.

 

  • Campaign Dates = Enter your designated timeline.
  • Recurring Proposals = Non Recurring.
  • Visible To Influencers = Yes.

Step 3. Compensation

  • Compensation Method = Select Payment, Product, Commission.
  • Need help setting a campaign budget? Click here.

Step 4. Tracking

  • Campaign #Tags and @Tags = Enter in the hashtags and handles you want to track.
  •  Choose an affiliate link if you are going to use one to track revenue.
QUICK TIP: Include hashtags like #instatakeover, #instagood,  or #instagramtakeover to reap the benefits of trending hashtags. 

Step 5. Influencer Details

  • Add tasks to the campaign. 
Task Suggestions: Select Network = Instagram

Task Name = Instagram Takeover Announcement

Media Type = Photo/Video Post

Required Task = Required

Influencer Requirements =  Post a {video/photo} on your Instagram account announcing that you will be taking over [Brand]'s Instagram account, be sure to Tag [Brand], include takeover dates, and use #[Brand]InstagramTakeover. 

Select Network = Instagram

Task Name = Instagram Photo After Takeover

Media Type = Photo/Video Post

Required Task = Required

Influencer Requirements =  Post your favorite photo from your takeover on your Instagram after the takeover is complete. Include why you love that image, Tag [Brand], and use #[Brand]InstagramTakeover. 

Step 6. Notifications

  • (Optional) Choose whether you want to send influencers a notification when their proposal has been accepted or denied.

Step 7. Supporting Assets

  • (Optional) Upload any images, videos, or designs for your influencer to use. Or include any brand guidelines for them to follow.

Step 8. Content Rights

  • Select the content rights or cut & paste your brand content rights.

Step 9. Customization

  • (Optional) Update the section titles that will appear in your influencers' Live URLs to match your brand voice.

Click Save to start adding influencers to your campaign!

 

You can always click Influencer Preview to review what the campaign will look like to your influencer.

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