Learn About Campaign Reports

The reporting section can show you the ROI for each campaign per influencer. You will receive information on your campaign analytics that includes key performance indicators, content breakdown, and influencer breakdown.

Learn:

Review of Campaign Reporting

Step 1 In the top navigation, click Program and select Campaigns.

Step 2 Click the Campaign Work Room icon.

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Step 3 In the section navigation select Reporting.

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Export Campaign report

Step 1 In the top navigation, click Program and select Campaigns.

Step 2 Click the Campaign Work Room icon.

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Step 3 In the section navigation, select Reporting.

Step 4 On the upper right-hand corner click Reporting Dates and enter Proposal AcceptedContent Posted or Conversion Tracked date range.

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Step 5 Click on the Export button located at the top right of each section: Key Performance Indicators, Influencer Breakdown and Content Breakdown.  

Note: The report will download directly to your computer downloads file as a CSV file. 

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Key Performance Indicator Terms

Below is a list of key performance indicator terms to help you understand the information being reported.

Budget: the amount of money you entered as your budget when creating your campaign.  

Spend: the total of cash payments and your product costs. 

Revenue: the amount of money generated by influencers tracked through affiliate links and discount codes for your campaign.

Conversions: the number of conversions attributed to an influencer per campaign.

Revenue ROI: the revenue divided by the amount spent.

Influencer Media Value (IMV): an estimate of the media value that was generated from the content. Based on an industry index that assigns values to engagements across all social networks. 

IMV ROI: IMV divided by money spent.

ECPM: effective cost per thousand impressions.

CPE: Cost per engagement.

 

 

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