Learn About Campaign Reports

The reporting section can show you the ROI for each campaign per influencer. You will receive information on your campaign analytics that includes key performance indicators, content breakdown, and influencer breakdown.

Learn

 

Review of Campaign Reporting

Step 1 Click Program, within the navigation bar, and select Campaigns.

Step 2 Click the Campaign Work Room icon.

Campaign-workroom-icon.png

Step 3 Select the Reporting tab. 

Reporting-2.gif

 

Export Campaign Reporting

Step 1 Click Program, within the navigation bar, and select Campaigns.

Step 2 Click the Campaign Work Room icon.

Campaign-workroom-icon.png

Step 3 Select the Reporting tab.

Step 4 On the upper right-hand corner, click Reporting Dates and enter Proposal Accepted or Content Posted date range.

Reporting-4.gif

 

Step 5 Click on the Export button located at the top right of each section: Key Performance Indicators, Influencer Breakdown and Content Breakdown. 

Note

The report will download directly to your computer downloads file as a CSV file. 

Reporting-5.gif

 

Key Performance Indicator Terms

Below is a list of key performance indicator terms to help you understand the information being reported.

Budget
The amount of money you entered as your budget when creating your campaign.
Spend
The total of cash payments and your product costs.
Revenue
The amount of money generated by influencers tracked through affiliate links and discount codes for your campaign.
Conversions
The number of conversions attributed to an influencer per campaign.
Revenue ROI
The revenue divided by the amount spent.
Influencer Media Value (IMV)
An estimate of the media value that was generated from the content. Based on an industry index that assigns values to engagements across all social networks.
IMV ROI
IMV divided by money spent.
ECPM
Effective cost per thousand impressions.
CPE
Cost per engagement.
Have more questions? Submit a request

Comments

0 comments

Article is closed for comments.