Creating your First Partnership
Because all partnerships are tied to a single influencer, new partnerships are created from an influencer's profile. On the left sidebar of an Influencer's profile you will see a new section for "Partnerships". Click on the "New Partnership" button.
Step 1. Overview
The first step is just outlining the basics for the partnership, choose the brand and set an internal name to identify the partnership.
The next two inputs, "Influencer Name" and "Influencer Overview" will be shared with the influencer on their live url when viewing the partnership details. The name should be a short title (ex: Influencer Name x Brand Name) and the overview should be a few lines describing what the influencer can expect from the partnership.
The last input is the "Budget", where you can input the amount you plan to spend for the lifetime of this promotion.
Step 2. Schedule & Timeline
The next step is where you set the timeline for the partnership. This is done by setting a "Start Date" and a duration. Based off of these two inputs, the "End Date" will be calculated automatically, you can choose to override this if you would like.
The last input for schedule determines how often you will be tracking deliverables for the partnership. For example, you can have a 3 month partnership where you track the deliverables each week.
Step 3. Deliverables
The next step is where you will specify the "Deliverables" that the influencer will complete throughout the partnership. These are very similar to campaign deliverables but have additional inputs to specify the quantity and frequency.
Here is an example of a deliverable that will be completed twice for each month of the partnership.
Here is another example where the deliverable will be completed once in month 1 and again in month 4.
Once you have finalized the deliverables, you will see an overview of the requirements for the partnership.
Step 4. Compensation
The next step is "Compensation", which again is fairly similar to campaign compensation, with a few key differences.
The first input is the "Compensation Preview". Because partnerships can have complex compensation logic, use this as a way to describe to the influencer how they will be compensated in simple terms.
Next, choose one or methods of compensation and you will see details for each method selected.
Payments can be made in one of four ways, "Up Front", "On Specific Schedule", "Upon Completion" or "By Deliverable". Each option has slightly different configuration options.
Product can be sent "Up Front" or "On Schedule", you will be able to "configure" products for each interval (ex: month, etc.) in which the influencer is set to receive product. All of the options you are used to when creating campaigns will be available.
Commission works the same way as it does in campaigns, you can choose to track revenue via discount codes or affiliate links and whether you want to pay the influencer via GRIN or not.
Step 5. Tracking
The next step is "Tracking", where you specify the mentions and hashtags the influencer will use when posting their content. Make sure to list any and all tags they may be using to ensure content is auto tracked.
When not paying commission you can still choose to track revenue by assigning a discount code and/or an affiliate link group to the partnership.
Step 6. Supporting Assets
The next step is "Supporting Assets", where you can upload any documents, posting guidelines, design briefs, etc, that you want to share with the influencer. All assets will be made available to the influencer when viewing the partnership.
Step 7. Rights & Agreements
The next step, "Rights & Agreements" has two sections, "Content Rights" and "Contract Agreement".
This is where you can specify the exact rights you are requesting for any content produced during the partnership. You can take advantage of our predefined rights or choose to provide your own.
Here is where you can specify the contract for the influencer to review and sign. There are two options for this, the first is a standard upload where you can drop a PDF of the complete contract to share with the influencer.
The second option is to take advantage of our HelloSign integration, which allows the influencer to sign the contract directly from their live url. Please note that you will need to have an active HelloSign account in order to use this integration.
Step 8. Customization
The next step is "Customization", in which you can change the default headings and information text that appears on the partnership live url.
Step 9. Review & Publish
The final step is "Review & Publish", where you can quickly see an overview of the partnership and choose whether or not to make it available for the influencer.
If there are any changes that need to be made you can use the step navigation on the left to change sections and make edits. Once you are ready to share the partnership details with the influencer, choose "Yes" under "Publish Now" and click "Save".
Once published, the partnership will be available on the influencers live url!