In Grin, social listening is used to track user-generated content and discover influencers who are posting about your brand, either by direct mention or via hashtag. We currently support social listening on Instagram, with plans to support Twitter and Facebook in the near future.
All of the relevant setup information can be found within the Brands section of Grin. When editing a brand you will see three steps related to social listening, "Social Accounts", "Social Listening" and "Recruitment Settings". We will go over all three sections below. Before we get started, browse to the edit form for the brand you would like to start with.
Before you can setup any tracking, you need to connect at least one Instagram Business Account. If you click on "Step 4. Social Accounts" you should see a "Connect New Account" button. Click the button and then click "Add" underneath Instagram
You should see a list of your Facebook Pages that have Instagram Business Accounts.
Click "Connect" underneath the page your account is connected to. At that point the connection should complete and you should see your new account.
You can connect as many Instagram Business Accounts as you have using the same process. Let's move on to the tracking setup.
If you click on "Step 5. Social Listening" you should see two sections, Mention Tracking and Hashtag Tracking.
Tracking mentions is pretty strait-forward, anytime a public Instagram user mentions your brand in a post, you can choose to track the content, the user or both. You can enable/disable each option using the toggle inputs on the right. When they show green it means they are enabled.
Tracking hashtags is basically the same thing, the only difference is you are choosing which hashtags you would like track. If you have any branded hashtags that you use for influencer marketing or marketing in general, those should be added first. You can also choose to track any hashtag that may provide potential influencers and/or useful UGC.
Click on "Manage Hashtags" next to one of your connected accounts:
And you will see an input box where you can add your first tag:
Type in the name of the hashtag you would like track and click "Add Hashtag". Important note: only "recognized" hashtags can be tracked, if Instagram does not consider your tag to be "recognized" you will see an error message. If your tag is "recognized" you should see it appear in the list below.
Once you add a new hashtag, you will see the same toggle buttons we went over in "Tracking Mentions". You can choose to track content, users or both. Because you can add multiple hashtags to each connected account, you can choose to enable and disable tracking for each hashtag you have added. If at any point you would like to stop tracking a particular hashtag, click the "Disable" button.
If you would like to completely remove the hashtag, you can do that as well by clicking the "remove" button.
So now that you have mention and hashtag tracking enabled, let's move to the recruitment settings and set some thresholds for your tracking.
Tracking content and users via social listening can become overwhelming very quickly, especially when tracking generic hashtags. In order to make sure you only see what you are interested in, you can apply some default "filters" to your brand.
If you click on "Step 6. Recruitment Settings" you will see the following:
There are three sections, "Influencer Thresholds", "Social Listening" and "Content Thresholds". In each section you can set baseline metrics/attributes that will determine whether or not a certain user or post gets tracked. Quick note: the settings that you set here are treated like "default filters" that get applied to your search query when viewing content and/or users, you can change these settings at anytime to increase or reduce the volume you see.
So that is pretty much it, we covered connecting your account(s), tracking mentions and hashtags, as well as setting up some baseline thresholds. Happy tracking!