Teams: put together a group of users in your settings to make a "teams". This team can manage a group of influencers or a certain campaign.
User: invite different people to be able to manage and use your GRIN account. You can assign different users to manage influencers or a campaign.
Blacklist: Stop an Influencer from appearing in your search. Do this when you are seeing the same influencers in search and you have already decided that you don't want to work with them.
Interests: used in the Search feature to narrow down the type of influencers you won't to work with based on what the influencer is interested in. IE: Music, makeup, etc.
Engagement Rates: the average percentage of followers that are engaging in an influencer's content.
Average Engagement Rate = (Likes + Comments) / Followers
Reach: the sum of the influencer's followers across all their social media networks.
Networks: the different social media platforms that an influencer is involved in. IE: Instagram, Twitter, Youtube
Prospect: an influencer, whose content you like, that you want to begin recruiting to hopefully add them as one of your influencers. Once you add an influencer as a prospect, you can begin sending them recruitment emails.
Filters: use these to narrow down and find certain prospects based on whether they have certain tags, owners, emails clicks, etc.
Applications: these are inbound request from influencers who are reaching out to you to join a campaign or work with you.
My Influencers Features:
Influencer: an individual or group who has a strong social media following. They are able to create strong engagement with their audience through their content and have a significant effect on their audience's purchase decisions.
Within Grin, “Prospects” helps you stay organized by keeping influencers that you are currently working with separated from those who you are in the process of recruiting.
You can also organize your prospects by different relationship stages (Needs Outreach, In Talks).
Relationship Stages: a method of keeping track of the relationship progress that a brand or agency has made with an influencer(s).
For instance, a brand could create the stage "Needs Outreach" for a particular influencer they would like to collaborate with, but has yet to contact. An influencer that is working with the brand could be set into the "Influencer" stage to indicate that both are currently partnering.
Tag: a label that can be attached to individual influencers who share some similarities. This allows them to be grouped together for easier identification when searching through the "My Influencers" section of Grin.
Properties: unique pieces of information about your influencer that are important to your program. These can include the influencers first name, last name, handle, etc... Properties are also used to carry over the information from your CSV when importing influencers into Grin. The default properties that are set within Grin are First Name, Last Name, Email, Gender, Language, Phone Number, Company, Street Address, City, State, Zip, Country, Instagram URL, YouTube URL, Twitter URL, Facebook URL, Pinterest URL, Twitch URL, and Website URL.
Any properties you would like to track beyond the default will have to be created. Custom properties are made by you and are flexible.
Influencer Owners: this is the user on your account that is the manager for an influencer or a group of influencers.
Influencer Profile: this feature is available when you click to "Manage" your influencer. It shows you specific information about that individual influencer like email, social networks, relationship stage, live URL, etc.
Template: an email that has been composed, saved, and can be used in the future. When composing a message you are able to use one of your pre-created templates instead of creating an entire email from scratch. Under "Mail" in "Templates" you will also be able to review emails sent, opens, clicks, and replies
Dynamic Variables: variables that pull in specific information from an influencer's profile, within Grin, and inserts it into an email. It works for emails sent to multiple contacts at once. It will pull in each influencers individual information for that variable and insert it into the message.
For instance, if the variable "[first_name]" is added into an email it will pull in the influencer's first name. This is also the case for multiple influencers being contacted at once. it will pull each influencers first name and add it to each email being sent.
Sequence: a chain of emails that will go out to influencers until they take a specific action or the chain ends. The emails are sent out, automatically, a set number of days apart to every influencer added into that sequence. They are perfect when outreaching to a large number of influencers.
Landing Page: the page that an influencer will see when they are invited to join your influencer program. They will see a brief description of your program and what information is needed from them to continue in the collaboration (Email, Address, etc.).
Each landing page can now also have a unique support email address for the influencers to contact.
Live URL: the unique domain available for each influencer to use. Use the Live URL when reaching out to influencers to join your campaigns.
Proposals: a suggested means of compensation (money or product) made by you or the influencer that will be negotiated and agreed upon before a campaign.
Proposal Note: while negotiating proposals with influencer, influencers have the option to leave a note on the proposal. You can view these notes in the "Proposal" section of your campaign workroom.
Campaign: a way to organize the content that is being produced for you by influencers. You are able to monitor the progress of your influencers through the "Workroom" of your campaigns. In the "Workroom" your are able to review your influencer's proposals, shipping fulfillment, progress, content, and overall reporting of your campaign.
Influencer Alerts: these are used when you need to notify a high volume of influencers (500+) about something pertaining to your campaign or brand. These can be either text or email alerts.
Content: the social media posts and/or videos that your influencers created for your brand or campaigns.
Media Library: the feature where you are able to save and organize the pieces of content that your influencers created for you.
E-commerce Integration: integrate your e-commerce store to your GRIN account to make it easy to import products and track your inventory for your campaigns.
Shopify: connect your Shopify store to your GRIN account to make it easy to send products to your influencers.
Shopify Order: create a Shopify order for your influencers once they have accepted your proposal in the fulfillment section of your workroom. This creates a draft order in your Shopify account, so that you can edit and accept it in your Shopify.
Fulfillment: in GRIN, you have the ability to track the fulfillment process of your products. You can manually enter in the information when a package has been sent to an influencer. Or, if you have Shopify, you can track the fulfillment with that account from when the order was made to when the package was delivered.
Campaign Reporting: The reporting of campaigns eliminates the inconvenience of having to track all of this data in excel sheets. Within the reporting section of a campaigns "Work Room" you will receive a break down of your campaigns analytics. You will receive key performance indicators, content breakdown, and influencer breakdowns.
Impressions: We use the following equation to calculate impressions for reporting.
- Impressions = (Engagements * 6.5) + views