The following formula is used to calculate the cost per engament:

- Cost Per Engagement = Total Spend for the Content / Total Number of Engagements

To calculate total engagement us the following equation:

- Engagements = Likes + Comments + Shares

The following formula is used to calculate the cost per engament:

- Cost Per Engagement = Total Spend for the Content / Total Number of Engagements

To calculate total engagement us the following equation:

- Engagements = Likes + Comments + Shares

Did this answer your question?