The total reach of influencers found in our database (Search) is calculated based on the sum of the influencer's followers across their social media.
For instance, in this example the influencer has a YouTube reach of 13.8 million.
Then, if you click over to their Instagram you will see her total reach is 2.8 million.
We then add both this numbers up to calculate the influencers total reach.
If influencers have more social media networks connected (Facebook, Twitter, etc...) then the followers that the influencer has in each network will be added together to calculate their total reach.
To learn how engagement rates are calculated, click here.