What is an Ongoing Campaign?
An ongoing campaign is one in which there are no start dates or finish dates. The campaign is not scheduled so the dates for the influencer to submit proposals and content is not restricted. We recommend making all of your campaigns ongoing unless you need content by a certain date.
First: Go into Campaigns and select the plus button in the upper right hand corner to create a new campaign.
Step 1: Campaign Basics: Select a brand to run this campaign for and then enter in a campaign title.
Suggested Campaign Title:
[Brand] Summer Campaign
Enter in a campaign budget and select an image for your campaign. We suggest using some sort of lifestyle image because it will appear to your influencers when they join your campaign.
Step 2: Campaign Details: Enter in a campaign overview.
Suggested Campaign Overview:
We're looking for creative influencers to spread the word about [Brand]! We want YOU to create social media content with our product and encouraging your followers to go to our website.
Interested? Check out the details below!
Then, select to make the campaign ongoing. Also, choose whether you want to make the campaign "Recurring" or "Non-recurring". "Recurring" allows the influencer to submit multiple proposals.
Step 3: Compensation: Choose how you want your influencer to be compensated. You can compensate with Money, Product, or Money and Product.
Then, select whether you want your influencer to choose their product or not.
Step 4: Tracking: Enter in the hashtags and tags that you want your influencers to use in their posts. This way we can pull their content directly into your Grin account.
Step 5: Influencer Tasks: Enter in the tasks that you want your influencer to complete.
Suggested Influencer Tasks:
- Instagram post (Mandatory): Create an instagram post using our product and giving a brief description of it in the caption while using our tags
- Instagram Story (Optional): Create a 10 second Instagram video using and promoting our product and encourage them to go to our website
- Twitter post (Optional): Create a tweet saying something you like about our brand or product while using our tags.
Step 6: Notifications: Select whether you want to send an email notification when an influencer's proposal has been accepted and/or denied
Step 7: Supporting Assets: Upload any images, videos, designs, etc. for your influencers to use.
Step 8: Content Rights: First choose whether you want to select rights that we have provided for you or use your own custom rights.
Then select the rights or enter in your rights.
This gives you access to the influencer's content they have created for you.
Step 9: Customization: Here, you can customize the names of the sections in the influencer Live URL application form.
Outreach Email Template:
Here is a template for an email that you can use to outreach to your influencers!
We've been scrolling through your Instagram feed and LOVE it! We love your creativity and would love to chat about collaborating!
My name is [Name] and I'm with [Brand]. You can check out our [website] and [Instagram]! We're currently looking for a few creators like you to help us with a campaign we're running. You've got everything we're looking for and we think you'd make the perfect partner!
Let me know if this is of interest and we can talk about details!