We suggest budgeting $4 - $9 per 1k followers. For example, if you are looking at an influencer with 50,000 followers, we suggest paying them between $200 and $450 per piece of content.(50,000/1,000= 50. 50*$4=$200 and 50*$9=$450).

To calculate your total campaign budget, multiply your maximum spend per influencer by the maximum number of influencers you'd like to work with. 

An example:

You've decided you'd like to work with a maximum of 20 influencers and have a maximum spend per influencer of $500.

To calculate your total budget, you'll multiply your maximum number of influencers (20) by your maximum spend per influencer ($500). Since 20*$500= $10,000, your total campaign budget is $10,000.

Through Grin, you are able to compensate your influencers with product, cash, or a combination of both. If you're including product as compensation, when calculating your budget, remember to include the retail cost of the product. Continuing with the example above, if your product has a retail cost of $200, you'll want to compensate influencers with your product and up to $300 in cash.


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