What is an Influencer Takeover Campaign?
A takeover is when an influencer takes over the brand, event, or company's Instagram. They are given a temporary password and they post content to the account for a set period of time. Prior to starting on the sponsor's account, they drive their traffic to the new account. This type of campaign is great for getting more engagements on your content and getting more, authentic fans for your brand.

**The following is designed to follow the order of Grin's campaign creation process**

Step 1. Campaign Basics

Choose your brand from the dropdown menu.

Suggested Campaign Title:
{Brand} Instagram Takeover Campaign

Upload your campaign image. If you do not already have a preselected campaign image, you can find one for free here.

Step 2. Campaign Details

Select a campaign goal: awareness or engagement.

Campaign Overview Template:
Hey!

I'm {Name} with {Brand}.

I checked out your Instagram page and wanted to personally invite you to takeover our Instagram page for {time period}. We'll give you a temporary password and let you post for us!

Details are below if you're interested!

Enter your audience information (gender, age, and location).

Choose a date range for when you're accepting proposals and a date range for when you'd like your influencers to post their content.

Step 3. Budget & Compensation

Enter your budget information. Need help setting a campaign budget? Click here.

Step 4. Influencer Tasks

Suggested Task Templates:

  • Instagram Takeover Announcement {Video/Photo} (Mandatory): Post a {video/photo} on your Instagram account announcing that you will be taking over {Brand}'s Instagram account. Tag {Brand}. Include details about when the takeover will take place. Link {Brand}'s Instagram in your bio for {time period you'd like the influencer to have your link in their bio}. Use #{Brand}InstagramTakeover.
  • Twitter Announcement Post (Optional): Tweet that you will be taking over {Brand}'s Instagram, when it will occur, and tag {Brand}. Use the hashtag                #{Brand}InstagramTakeover.
  • Instagram Photo After Takeover (Mandatory): Post your favorite photo from your takeover on your Instagram after the takeover is complete and mention what you love about it. Tag {Brand}. Use #{Brand}InstagramTakeover.

Step 5. Supporting Assets

Upload any images, videos, designs, etc. for your influencers to use.

Need more information on Influencer Takeover Campaigns? Click here.

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