What is a Branded Content Campaign?
The influencer shoots content, either video or photos, that relate to the product they are promoting. For example, if an influencer is promoting a pair of running shoes they would share photos or video of themselves going for a run and mention the sponsor in the post. This is a great way to bring awareness to your brand and show your product in action!

**The following is designed to follow the order of Grin's campaign creation process**

Step 1. Campaign Basics

Choose your brand from the dropdown menu.

Suggested Campaign Title:
Show off your {Brand} {Product} Campaign

Upload your campaign image. If you do not already have a preselected campaign image, you can find one for free here.

Step 2. Campaign Details

Select a campaign goal: awareness or engagement.

Campaign Overview Template:
Hey there!

{Name} here with {Brand}.

We are looking for influencers to show off their {Brand} {Product} in action! We want YOU to create social media content that shows you {wearing/using} your new {Product}.

Check out the details below!

Enter your audience information (gender, age, and location).

Choose a date range for when you're accepting proposals and a date range for when you'd like your influencers to post their content.

Step 3. Budget & Compensation

Enter your budget information. Need help setting a campaign budget? Click here.

Step 4. Influencer Tasks

Suggested Task Templates:

  • Instagram Video (Mandatory): Create an Instagram video of you using your {Product} and tag {Brand} in your post. Mention where to buy {Product} and link it in your bio. Use #{Hashtag you'd like your influencers to use for your Branded Content Campaign}
  • YouTube Video (Optional): Upload the video you created to your YouTube channel.
  • Facebook Post (Optional): Post the video you created on Facebook or a picture of you using your {Product} and tag {Brand}. Use #{Hashtag you'd like your influencers to use for your Branded Content Campaign}.
  • Instagram Photo (Optional): Post a picture of you using your {Product}. Tag {Brand} and use #{Hashtag you'd like your influencers to use for your Branded Content Campaign}.

Step 5. Supporting Assets

Upload any images, videos, designs, etc. for your influencers to use.

Need more information on Branded Content Campaigns? Click here.

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