What is an Influencer as Creator Campaign?
Influencer as Creator Campaigns are campaigns where you give your influencers parameters, fill them in on your campaign goals and key messaging, and give them the creative control to create content. Have them post their content on their own social media pages and post it on your brand's channels as well.

**The following is designed to follow the order of Grin's campaign creation process**

Step 1. Campaign Basics

Choose your brand from the dropdown menu.

Suggested Campaign Title:
Create Content for {Brand}

Upload your campaign image. If you do not already have a preselected campaign image, you can find one for free here.

Step 2. Campaign Details

Select a campaign goal: awareness or engagement.

Campaign Overview Template:
Hey there!

{Name} here with {Brand}.

We like your style and would like you to create content for us. That's right- we're giving YOU creative control to create content that will go on OUR {Social Media Platform} page!

Check out the details below!

Enter your audience information (gender, age, and location).

Choose a date range for when you're accepting proposals and a date range for when you'd like your influencers to post their content.

Step 3. Budget & Compensation

Enter your budget information. Need help setting a campaign budget? Click here.

Step 4. Influencer Tasks

Suggested Task Templates:

  • Instagram {Photo/Video} (Mandatory): Post a {Photo/Video} on Instagram with the following specifications: {Enter any specifications or goals you have for the post. For example if the campaign goal is to drive sales of a certain product, you could require the influencer to link that product}. Tag {Brand} and use #{Hashtag you'd like the influencers to use}.
  • Tweet (Optional): Post the content you created for Instagram on Twitter, tag {Brand}, and use #{Hashtag you'd like them to use} 
  • YouTube Video (Optional): Post a video on your YouTube channel with the following specifications: {Enter any specifications or goals you have for the video. For example, if the product is a beverage, you could require them to take a drink at some point during their video}.
  • Facebook {Photo/Video} Post (Optional): Post a {photo/video} featuring {Product} on Facebook with the following specifications: {Enter any specifications or goals you have for the content}. Tag {Brand} and use #{Hashtag you want your influencers to use}.

Step 5. Supporting Assets

Upload any images, videos, designs, etc. for your influencers to use.

Need more information on Influencer as Creator Campaigns? Click here.

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