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What goals will a Gifting and Unboxing Campaign help me accomplish?
This type of campaign is great for bringing awareness to your brand by showing off a collection of your products. These campaigns are great for introducing new products to the market or introducing your products to new markets.
Gifting and Unboxing Campaigns are also great if your goal is to increase sales of a specific product or group of products. Include those products in your package and require your influencers to include links to the products in their bio or their unboxing video's description. You should also require the influencers to mention in their video where to go to find the products.
Gifting and Unboxing Campaigns are a good option for you if you are looking for genuine feedback on your products. You'll not only get feedback from your influencers but from their audiences as well.
If your campaign goal is to build relationships with your influencers, Gifting and Unboxing Campaigns are an excellent way to get started. Your influencers will enjoy getting a package in the mail and having your product(s) will give them the opportunity to use it and fall in love!
What are the benefits of Gifting and Unboxing Campaigns?
- Since the influencer doesn't know exactly what they're getting, you'll get genuine reactions and excitement from the influencer.
- You will have content that shows an authentic reaction to your product.
- Gifting and Unboxing campaigns are a great way to start your relationship with an influencer. They will get a feel for your products and you will get an idea of what it is like to work with that influencer. Based off of the number and types of engagements from the influencer's audience, you will also be able to gauge whether your brand is reaching your target audience through that influencer.
Tips for Gifting and Unboxing Campaigns:
- Using creative packaging: This makes the unboxing more memorable and fun. Create packaging that is related to the product inside. For example, if your brand is a makeup company and you are running a Gifting and Unboxing Campaign to promote the launch of a new eyeshadow palette, you could design your box to look like a giant version of the palette.
- Send custom products: This is a great way to make your influencers feel special and their excitement will show through to their audience.
- Send limited edition products to create excitement and demand.
- Make sure your influencers tell their audience where they can purchase the products shown in their video! If a product is limited edition, make sure your influencers mention this and if it is a custom product, have them mention this as well but also have them let their audience know about similar options that your brand has available.
Suggested Campaigns to run with Gifting and Unboxing Campaigns:
- Giveaway Campaigns: have your influencers announce a Giveaway Campaign during their unboxing video. You could have the giveaway be for an identical package or an item (or items) from the package.
- Influencer as Creator Campaigns: have your influencers create content with their new products from their unboxing video.
- Branded Content Campaigns: have your influencers create content showing them using their new products.